This Privacy Policy explains how EPITOME MEDIA LLC (“EPITOME MEDIA”, “we”, “us”) collects, uses and shares personal information when you visit iqstyle.app or use the IQ style mobile applications and related services (together, the “Service”).

1. Who we are

The Service is provided by EPITOME MEDIA LLC, a limited liability company organized in the State of Florida, USA. EPITOME MEDIA is responsible for your personal information as described in this Policy. You can reach us at support@iqstyle.app or at the postal address in section 13.

2. Information we collect

Information you give us

• Account information — your name, email address or phone number, and sign-in details.
• Style profile — details you provide or confirm about your appearance and preferences, such as color type, body shape, sizes, style preferences, budget, and the city you choose for weather-based suggestions.
• Photos — portraits you upload for color analysis or try-on previews, photos of clothing and outfits, and other images you share with the stylist.
• Messages and voice — what you write or say to the AI stylist, including voice messages and their transcripts.
• Support requests — messages you send us and our replies.

Information collected automatically

• App information — device type, operating system, app version, language, time zone, crash reports, and in-app activity such as which features you use.
• Website logs — our web server records standard technical information (IP address, browser type, pages requested and time of the request) to keep the site secure. The website does not set cookies and does not use analytics or advertising trackers.

Information from app stores

When you subscribe through the App Store or Google Play, Apple or Google processes your payment. We receive information about your subscription, such as the plan, start and renewal dates, and country. We never receive your full payment card details.

3. How we use information

• To provide the Service: create your style passport, analyze photos you choose to share, organize your closet, answer your questions, and create outfits and previews.
• To manage your account and subscription.
• To provide support and tell you about important changes to the Service.
• To keep the Service safe, prevent abuse and fraud, and enforce our Terms of Use.
• To understand how the Service is used and improve it, using aggregated or de-identified information where possible.
• To comply with legal obligations.

We do not use your personal information for targeted advertising, and we do not sell it.

4. Photos and appearance information

• Consent first. Before the app analyzes a portrait for your color type or creates a preview on your photo, we ask for your consent. You can withdraw it at any time, which stops further analysis.
• Styling only. We use photos and appearance details only to provide styling features. We do not use them to identify you, and we do not create or keep face-recognition templates or similar biometric identifiers.
• Optional. Uploading a portrait is optional. You can describe your coloring and shape yourself instead.
• Deletion. Photos are deleted when you delete them, and in any case within 30 days after you delete your account. If an account stays inactive for three years, we delete it together with its photos.
• No training by us. We do not use your photos or messages to train our own AI models.
• Photos of other people. Please upload only photos of yourself, or of adults who have agreed to it. Do not upload photos of children.

5. AI features

The Service uses artificial intelligence to generate styling advice, text and images. To answer a request, we send the content it needs — for example your message, the relevant photos and details from your style profile — to AI service providers that process it on our behalf under contracts with us. AI output can be inaccurate or incomplete, and images created by AI are labeled as AI-generated.

6. How we share information

• Service providers that help us run the Service, such as hosting and storage, AI processing, customer support and email. They may use the information only to provide services to us.
• Apple and Google for app distribution, payments and subscription management, under their own privacy policies.
• Legal and safety — when required by law or legal process, or when needed to protect the rights, safety or property of users, the public or EPITOME MEDIA.
• Business changes — as part of a merger, acquisition or sale of assets, in which case this Policy will continue to apply to your information.
• With your consent or at your direction.

We do not sell personal information and do not share it for cross-context behavioral advertising.

7. International transfers

EPITOME MEDIA is based in the United States, and our service providers may process information in the United States, the European Union and other countries. Where the law requires it, we use appropriate safeguards for international transfers, such as the European Commission’s Standard Contractual Clauses.

8. How long we keep information

• Account and style profile — while your account is active, and deleted within 30 days after you delete your account.
• Photos — as described in section 4.
• Messages with the stylist — while your account is active, unless you delete them earlier.
• Support messages — up to 24 months after your request is resolved.
• Website server logs — for a short period, normally no longer than 30 days.

We may keep limited information for longer where the law requires it, for example tax and accounting records, or where it is needed to resolve a dispute.

9. Your rights and choices

Wherever you live, you can ask us to give you a copy of your personal information, correct it, delete it, or export it. You can also delete photos or your whole account in the app, and withdraw consent for photo analysis at any time.

European Economic Area, United Kingdom and Switzerland

You have the rights of access, rectification, erasure, restriction, data portability and objection, and the right to withdraw consent. We rely on these legal bases: performance of our contract with you (to provide the Service), your consent (for photo analysis, try-on previews and voice messages), our legitimate interests (to keep the Service secure and improve it), and legal obligations. You can also lodge a complaint with your local data protection authority.

United States

Depending on your state, you may have the right to know what personal information we collect and to access, correct, delete or obtain a copy of it; to opt out of the sale or sharing of personal information and of targeted advertising (we do neither); and to limit the use of sensitive personal information (we use it only to provide the Service). We will not discriminate against you for exercising these rights. You may use an authorized agent, and if we decline your request you can appeal by replying to our decision.

How to make a request

Email support@iqstyle.app, preferably from the email address linked to your account. We may need to verify your identity before acting on a request, and we respond within the time required by applicable law.

10. Children

The Service is intended for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it.

11. Security

We protect personal information with measures such as encryption in transit, access controls, and limiting access to people who need it. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the authorities of a security incident where the law requires it.

12. Changes to this Policy

We may update this Policy from time to time. We will post the new version on this page and change the effective date. If the changes are significant, we will tell you in the app or by email before they take effect.

13. Contact us

EPITOME MEDIA LLC
3728 Rocky Is Rd
New Port Richey, FL 34655
United States
support@iqstyle.app